Unrealistic (bad)
Client wanted a test engineer to plan test process, create test context, build automated harnesses for web and legacy, train developers — at half her usual rate, in six weeks. Executive called his test manager "the QA manager" and expected testing to make quality problems go away.
Pervasive (good)
Different test manager clarified expectations first. Used QRA with the project team to define scope. Dev + test built test tools, data, and cases together. Marketing, support, and dev helped define "correct." Test dashboard became the project's quality indicator. Test exit criteria became the ship criteria.