Learning path4 levels10 stepsAbout 8 minutes of reading
Building for the webfrom how a page loads to replatforming a store.
Four levels, read in order: how the web works and what makes a site good, how to test performance and mobile experiences, how teams decide what to build and migrate platforms safely, and where commerce is heading.
Level 1
Start hereStudents, teens, and anyone curious. No experience needed.
What happens when a page loads, the qualities that make a site good, and a checklist for testing one.
- 01ArticleHow Websites Work: What Happens When You Type an AddressDNS, HTTPS, HTML, CSS, JavaScript, servers, and databases, in plain English.Read →
- 02ArticleWhat Makes a Good Website: Speed, Accessibility, Search, and TrustSpeed, accessibility, search, mobile design, security, and clear content.Read →
- 03ArticleTesting a Website: A Beginner's ChecklistA practical checklist for testing any site before it launches.Read →
Level 2
FoundationsNew developers, designers, testers, and site owners.
Test the two things visitors notice first: how fast the site is under real load, and how well it works on a phone.
Level 3
PractitionerEngineering leads, product owners, and ecommerce managers.
Decide what to build, buy, or assemble, recognize when a platform has stopped scaling, and migrate without losing sales.
- 06ArticleBuild vs. Buy vs. Assemble: A Decision Framework for Engineering Leaders Past $20M ARRA decision framework for what to build, what to buy, and what to assemble.Read →
- 07ArticleWhen Your Platform Stops Scaling: A Diagnostic for Growth-Stage Engineering LeadersTell a platform problem from a process problem before you replace anything.Read →
- 08ArticleRe-Platforming Ecommerce Without Losing GMV: A Phased Migration PlaybookThe phased migration that moves a store without losing revenue.Read →
Level 4
LeaderDigital, ecommerce, and business leaders.
Where commerce is heading, and what to ask any partner before you commit to a build.
For teams
Taking a whole team through this?We teach it, coach it, and certify it.
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Related reading
- Primer
How Websites Work: What Happens When You Type an Address
A plain-English tour of what happens between typing a web address and seeing a page: domain names, servers, HTTPS, HTML, CSS, and JavaScript, the front end and back end, databases, and content delivery networks.
Read → - Primer
Testing a Website: A Beginner's Checklist
A practical checklist for testing a website before it launches: links and navigation, forms, browsers and devices, accessibility, speed, content, search basics, and security basics, with the free tools that make each check fast.
Read → - Primer
What Makes a Good Website: Speed, Accessibility, Search, and Trust
The qualities that separate a good website from a merely attractive one: page speed and Core Web Vitals, accessibility for people with disabilities, being found in search and AI answers, mobile design, security, and clear content.
Read → - Whitepaper
Starting AI Adoption: A Sequence for Mid-Market Engineering Teams
The order of operations we use with mid-market engineering teams that have been told to ship AI and do not know where to start. Six stages, named exit criteria, the anti-patterns that predict failure, and the first-90-days view that ties architecture, evaluation, and model economics into a coherent adoption sequence.
Read → - Interactive demo
Compare AI Models
Run the same prompt against up to 3 of 13 current models (Anthropic, plus open-weight models from OpenAI, Meta, DeepSeek, Mistral, Alibaba, MiniMax, and Z AI hosted in US data centers) side by side. See real cost, real latency, and real output quality, in real time. Built so you can stop guessing which model fits which job.
Read → - Interactive demo
What is an AI Agent? The 6 Layers
Plain-English walkthrough of the six layers behind every production agent: the brain (LLM), the hands (tools), memory, guardrails, observability, and orchestration. Click through each layer to see what it does, what breaks without it, and which vendors cover which piece.
Read →
Practices
Where this leads
- TrainingQA and AI training
ISTQB certification and hands-on courses for testers, engineers, and leaders, from one of the first ASTQB-accredited training providers in the United States.
Book a call → - Websites & commerceWebsites and stores
Designed in the browser with 3D and motion, built by our engineers, and tested on every device before launch.
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