Skip to main content

Learning path4 levels9 steps

Business systemsfrom what a CRM is to integrations everyone trusts.

Four levels, read in order: what CRM and ERP systems do and how they connect, how revenue teams agree on one trusted number, how to audit and rescue integrations and implementations, and how leaders decide what to build.

Level 1

Start hereStudents, new hires, and anyone curious. No experience needed.

The systems that run a business and how they share information.

  1. 01ArticleCRM and ERP Explained: The Systems That Run a BusinessWhat a CRM and an ERP do, and where one customer's journey crosses both.Read →
  2. 02ArticleHow Business Systems Connect: Integrations, APIs, and a Single Source of TruthAPIs, sync patterns, the system of record, and how integrations are tested.Read →

Level 2

FoundationsAdministrators, analysts, and RevOps practitioners.

Decide which system owns each number, and test the connections between systems the way mature teams do.

  1. 03ArticleThe System-of-Record Decision: How RevOps Gets a Number Everyone TrustsHow revenue teams get one number everyone trusts.Read →
  2. 04ArticleSystem Integration Testing: Properties of a Mature SIT PracticeThe properties of a mature system integration testing practice.Read →

Level 3

PractitionerIntegration leads, architects, and implementation managers.

Find out why systems disagree, hold vendors to a quality bar, and get a stalled implementation moving again.

  1. 05ArticleWhy Your CRM and ERP Disagree, and What to Do About It: An Integration Audit FrameworkAn audit framework for when your CRM and ERP disagree.Read →
  2. 06ArticleVerifying Third-Party Quality: Entry and Exit Criteria Across the Vendor BoundaryEntry and exit criteria across the vendor boundary.Read →
  3. 07ArticleRescuing a Stalled CRM or ERP Implementation: Triage Before Re-ScopeTriage a stalled CRM or ERP implementation before re-scoping it.Read →

Level 4

LeaderOperations, finance, and technology leaders.

Decide what to build, buy, or assemble, and see a CRM and ERP integration delivered for a client.

  1. 08ArticleBuild vs. Buy vs. Assemble: A Decision Framework for Engineering Leaders Past $20M ARRA decision framework for what to build, buy, or assemble.Read →
  2. 09Case studyCRM-ERP IntegrationA CRM and ERP integration delivered for a client, measured before and after.Read →

For teams

Taking a whole team through this?We teach it, coach it, and certify it.

Keep reading

Related reading

Practices

Where this leads

Working on something like this?Talk to the people who wrote it.

Book a call