01 The challenge
Scaling a Premium Brand Globally Without Losing Control
A premium skincare brand had established a strong direct-to-consumer presence in the United States. But the next phase of growth required expanding that platform internationally, across 5 countries with distinct regulatory environments, payment ecosystems, tax structures, and fulfillment logistics.
The challenge was not simply launching new storefronts. Each market required compliance with local consumer protection regulations, integration with region-specific payment processors, and adaptation of product catalogs to meet local labeling and marketing requirements, all while maintaining the brand integrity and premium customer experience the brand is known for.
The brand needed a technology partner capable of managing this complexity across a multi-year program without losing momentum or compromising quality.
02 What we did
Salesforce Commerce Cloud Across 5 Markets
Rex Black Inc. led the end-to-end program, from platform strategy and architecture through implementation, QA, and launch, across all 5 target markets. The engagement was structured in phased rollouts, with each country launch building on the patterns and integrations established in the previous one.
What we delivered
- Salesforce Commerce Cloud implementation and configuration across 5 country-specific storefronts
- Integration of local payment processors, tax compliance engines, and fulfillment systems per market
- Brand-consistent storefront design adapted for regional regulatory and cultural requirements
- Data migration and product catalog management across all markets
- QA and performance testing for multi-region, multi-currency transaction flows
- Training and enablement for the client's internal ecommerce operations team
03 The outcome
Measurable outcomes from a multi-year global commerce program.
The brand successfully launched direct-to-consumer ecommerce operations in all 5 target countries on schedule. The US market saw 17% revenue growth during the program period, driven in part by the platform improvements and optimization work delivered alongside the international expansion.
The unified Salesforce Commerce Cloud platform gave the brand a single system of record for global ecommerce operations, reducing operational complexity and enabling faster future market launches.